Utilizing Data Analytics to Analyze Online Purchase Behavior

Towards understanding online purchase behavior

Utilizing Analytic Hierarchy Process to Analyze Consumers- Purchase Evaluation Factors of Smartphones

Due to the fast development of technology, the competition of technological products is turbulent; therefore, it is important to understand the market trend, consumers’ demand and preferences. As the smartphones are prevalent, the main purpose of this paper is to utilize Analytic Hierarchy Process (AHP) to analyze consumer’s purchase evaluation factors of smartphones. Through the AHP expert que...

Online Product Review, Product Knowledge, Attitude, and Online Purchase Behavior

Bacon’s Media Directory; Burrelle’s Media Directory; Cabell’s Directories; CSA Illumina; DBLP; DEST Register of Refereed Journals; Gale Directory of Publications & Broadcast Media; GetCited; Google Scholar; INSPEC; JournalTOCs; KnowledgeBoard; MediaFinder; Norwegian Social Science Data Services (NSD); SCOPUS; The Index of Information Systems Journals; The Standard Periodical Directory; Ulrich’s...

Does Search Matter? Using Clickstream Data to Examine the Relationship between Online Search and Purchase Behavior

One of the most frequently used cues of the likelihood to purchase in a brick-and-mortar setting is the searching and browsing behavior of consumers. Retail sales employees are often trained to examine a consumer’s searching behavior in determining their likelihood to purchase. It would seem, therefore, that such a similar correlation should occur in the online setting. Namely, consumes’r searc...

Using Online Learning to Analyze the Opponent's Behavior

Analyzing opponent teams has been established within the simulation league for a number of years. However, most of the analyzing methods are only available off-line. Last year we introduced a new idea which uses a time series-based decision tree induction to generate rules on-line. This paper follows that idea and introduces the approach in detail. We implemented this approach as a library func...